Strategy

There is a certain lightness of being when one steps onto the grounds of Campbell’s resort. A long-beloved family destination, Campbell’s Resort in Lake Chelan, Washington realized that it needed to update its look to capture the imagination of the next generation of families. The goal the Campbell family wanted to achieve with this renovation was for the new design to be light hearted and eclectic, to reflect not only the many generations of loyal guests that have stayed at the hotel but also to capture the heritage of the Campbell family that has kept the property going strong for over 100 years. The scope was to renovate 143 guestrooms and do a light, cosmetic renovation of the public spaces and meeting rooms that would capture the new attitude.

The challenge was to enhance the experience for loyal Campbell’s guests without destroying their deep and emotional connection to the property.